Social Marketing Strategies as Motivator For Family Planning Practices Among Female Public primary School Teachers
Abstract This study examined the use of social marketing strategies as motivator for family planning practices among female public primary school teachers in Ijebu-Ode local government area of Ogun State, Nigeria. The study was a cross-sectional survey which employed purposive and random sampling technique to select twenty four (24) respondents from twenty-five (25) public primary schools in the local government, thereby having a total sample of 600. Self developed structured and validated questionnaire of modified Likert scale was used for data collection. The instrument was pilot tested through Cronbach Alpha with a reliability of 0.86. Three hypotheses were tested using the inferential statistics of Chi-Square at 0.05 level of significance. The three hypotheses are health education by health care provider, message placement on billboards and messages through the mass media were significant at table value of X2=7.815< calculated value= 448.79, 588.74 and 1253.06;df 3 p>0.05. These showed that health education by health care providers, message placement on billboards and messages through the mass media will significantly motivate female public primary school teachers in Ijebu-Ode local government area of Ogun State, Nigeria to practice family planning. Based on these findings, some recommendations include the placement of messages on billboards should be encouraged and be positioned at strategic locations where it will easily appeal to the sense of people thereby informing them about the importance of family planning and the government health care providers should most of the time used the mass media to send message to the public on family planning.